Daily ArchivesDecember 18, 2019 - Host2.us

Spotify is prototyping a new way to see what friends have been listening to, called “Tastebuds.” Despite how discovering music is inherently social, Spotify has no features for directly interacting with friends within its mobile app after axing its own inbox in 2017 and keeping its Friend Activity ticker restricted to desktop. It seemed like […]

(This article was originally published in the MarketingExperiments email newsletter.) Year-end wrap-up articles tend to focus on the newest cutting-edge technology — that new AI-powered, machine-learning doohickey that uses blockchain technology to automate an influencer marketing hub. Yeah, yeah, yeah. The new can be helpful, but like a kitten playing with tinsel on Christmas morning (or […]

The new flight search experience uses real-time data and direct integrations with airlines. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The integration allows advertisers to avoid bidding when specific keywords appear in a URL. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

As marketers, we’re accustomed to appreciating the rewards for a job well done. Create a piece of great content that resonates, and you’ll likely be greeted with those reinforcing indicators of impact: clicks, views, dwell time, pipeline growth, perhaps even third-party recognition. But what’s in it for the person consuming this content?  Sure, there is […]

Customer Data Platforms (CDP) and Data Management Platforms (DMP) are two commonly used B2B marketing tools. They sound similar and are in some ways are the same. For example, both capture and organize data, use existing data, generate analysis and reports, create a single customer view, and work toward the aim of influencing the customer […]