Daily ArchivesDecember 3, 2019 - Host2.us

Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Why? Because stories… Continue Reading The post The 5 Things Every (Great) Marketing Story Needs appeared first on Copyblogger. Build your free WordPress website with Host2.us free hosting today!

Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm we jump as marketers. We are conditioned to be very reactive. Whether it’s your boss who is pissed that your traffic dips or even yourself… everyone hates when sales and income drop […]

One of the central tenets of best-answer content is comprehensiveness. Your content needs to fully and artfully answer your buyers’ most burning questions. And as John Joyce and his team at Brennan Industries remind us, sometimes that requires going back to the basics. It can be all too easy for B2B marketers and brands to […]

We learned from the 2010 sci-fi classic Inception that it’s nearly impossible to plant an idea in someone’s head (even for professional dream architects). This is bad news when you’re on the hook to deliver a high-performing landing page for a new product or service. If no one is searching for your offer, then no […]

Once again, the holiday season is upon us.  Halloween is now a holiday ghost. Thanksgiving is a tiny, speed bump standing between consumers and discounted holiday shopping. This is not newsworthy. What is interesting is the shorter than normal 2019 holiday season, slimmed down to 26 days.  The last time this happened was 2013 and […]