Monthly ArchivesNovember, 2019 - Host2.us - Page 2

Here are a couple of interesting—terrifying?—statistics for ecommerce marketers: The average click-through rate (CTR) for an ecommerce search ad on Google is just 2.69%. Facebook isn’t any better, with a 0.09% CTR across all industries. But wait—it gets worse. Only 2.81% of people who click your Google ad will take an action (like buying something) […]

New users often find it difficult to add a Facebook pixel to their WordPress website mainly because they don’t know where to start. Facebook pixel helps you optimize your Facebook ad campaigns by gathering information about your visitors and then generating an audience that is more relevant to your business. In simpler words, Facebook Pixel […]

Consumers expect connected shopping experiences from research to purchase. But their journeys aren’t linear; they move around, visiting—and revisiting—multiple sites and apps, multiple times a day.  This makes it challenging for businesses to deliver a coordinated site experience, especially if they are running an experiment or personalization on their site. How do they make sure […]

The post The Pros and Cons of Running Advertising on Your Blog appeared first on ProBlogger. Do you run ads on your blog? Many bloggers do. In fact, people often start monetizing their blogs this way using an ad network such as Google AdSense. And many large websites are also supported by ads. So should you […]

We frequently receive questions from our email subscribers asking marketing advice. Instead of hiding those answers in a one-to-one email communication, we occasionally publish edited excerpts of some of these conversations here on MarketingExperiments so they can help other readers as well. If you have any questions, let us know. Dear MarketingExperiments: I read some […]

Want to capture more conversions with your landing pages? (Silly question, right?) The received wisdom is that you should A/B test and optimize until you’re converting as many visitors as possible. For years, you’ve been told by industry leaders (and, yes, by Unbounce) that A/B testing is essential to your digital marketing practice.  And why […]

It’s been more than a year since I launched the “new” Ubersuggest. And over the last 12 months, I have made a lot of progress. Just as a quick recap: Ubersuggest went from a basic keyword research tool to now containing backlink data, rank tracking, content ideas, site audit reports, and many more features. If […]

Building a website has never been easier. The days of developers and web designers being the only people who can create a website are long behind us. Anyone can create a website in minutes without writing a single line of code. All you need to do is find a website building platform. But if you’re […]

Creating a new website from scratch is exciting. But where do you start? The first step is choosing a website builder. If you do some preliminary research, you’ll quickly learn that Squarespace and WordPress are two of the top options to consider. With that said, Squarespace and WordPress are very different. Squarespace is a traditional […]

(This article was originally published in the MarketingExperiments email newsletter.) If you, the marketer, can discover what visitors want to see when they’re visiting your website and moving toward their next click, you can better serve your customers by making sure there is no disconnect between their expectation and their experience. There are three concrete skills […]