Campaigns Don’t End When You Hit Send: The Importance of Feedback Loops

Campaigns Don’t End When You Hit Send: The Importance of Feedback Loops

This article is part of our series on customer experience where we focus on topics relating to connecting data, intelligence and experiences. Further reading: Why Inconsistent Messaging is Undermining Customer Experience. While many marketers are enamored with the advantages of martech, it is worth remembering the activity should always be optimized. After all, marketing technology is […]

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MarTech Landscape: What is a consent management platform (CMP)?

MarTech Landscape: What is a consent management platform (CMP)?

The new CMPs are offering ways for publishers to capture and disseminate user consents, with support for the two biggest ad-related consent mechanisms — IAB’s and Google’s. The post MarTech Landscape: What is a consent management platform (CMP)? appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress […]

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