Facebook launches ‘Hunt for False News’ debunk blog as fakery drops 50%

Facebook launches ‘Hunt for False News’ debunk blog as fakery drops 50%

Facebook hopes detailing concrete examples of fake news it’s caught — or missed — could improve news literacy, or at least prove it’s attacking the misinformation problem. Today Facebook launched “The Hunt for False News,” in which it examines viral B.S., relays the decisions of its third-party fact-checkers and explains how the story was tracked […]

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How to Drive Sales with These 11 Instagram Marketing Strategies

How to Drive Sales with These 11 Instagram Marketing Strategies

In today’s competitive landscape, your business needs to leverage as many distribution channels as possible to increase sales. By now, I’m sure you understand the basic concepts of applying a social media marketing strategy. You’ve created business profiles on the most popular networks. You’re sharing content on a regular basis. Your efforts have helped you […]

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Collision Course; Marketing Can’t Achieve Customer Centricity On Its Own

Collision Course; Marketing Can’t Achieve Customer Centricity On Its Own

For marketers and customer service professionals, customer experience has always sat at the very core of their role in driving greater value for organisations. However, according to the Harvey Nash/KPMG CIO Survey, the recent surge in adoption of AI and chatbot technologies means some 60% of UK CIOs report leadership teams are now also looking at […]

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Reduce Friction, Increase Loyalty: Key Insights from Roger Dooley at #Pubcon Pro

Reduce Friction, Increase Loyalty: Key Insights from Roger Dooley at #Pubcon Pro

Did you know, only 5% of our brain’s decision making is conscious? Leaving 95% for decisions made on a nonconscious level. As marketers, charged with increasing the quality and quantity of conversions (i.e. decisions), how do we address the 95%? Roger Dooley, speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with […]

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