Snapchat’s new Camera desktop camera app brings AR masks to Twitch, Skype…

Snapchat’s new Camera desktop camera app brings AR masks to Twitch, Skype…

Snapchat is launching its first Mac and Windows software that takes over your webcam and brings its augmented reality effects to other video streaming and calling services. Snap Camera can be selected as a camera output in OBS Skype, YouTube, Google Hangouts, Skype, Zoom and more, plus browser-based apps like Facebook Live so you can […]

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How to Deliver Relevant Marketing Content by Segmenting Your Email Subscribers

How to Deliver Relevant Marketing Content by Segmenting Your Email Subscribers

Email marketing needs to be a top priority for your company’s content strategy. In fact, 80% of retail brands named email marketing as the top driving factor in customer retention. Plus, email has the highest ROI per $1 spent compared to other content strategies. On average, for every $1 you spend on your email campaigns, you can […]

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Integrating Internet of Things (IoT) with Marketing Automation Platforms: Use Cases

Integrating Internet of Things (IoT) with Marketing Automation Platforms: Use Cases

It’s estimated that by 2020 nearly 75 billion devices worldwide will be connected through the Internet. They would range from consumer devices like home appliances and cars to industrial machines such as cargo containers and wind turbines. The volume of data generated and used by all of these devices will be astronomical but analyzing the […]

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