Daily ArchivesOctober 2, 2018 - Host2.us

As a marketing channel, email shows no signs of slowing down. Nearly 233 million of the world’s 3.7 billion email users are located in the US, and that number is expected to grow to nearly 255 million by the year 2020. It should come as no surprise then that over half of marketers plan to expand […]

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Facebook today announced the global launch of Premieres, its new interactive video format that allows creators to pre-record a video for fans, then release it during a viewing window they choose, as more of a live event. The move follows YouTube’s introduction of a similar Premieres format just a few months ago. In addition, Facebook […]

I wrote my very first blog post on July 24, 2005. That blog post is no longer live because it was terrible. The post was called, “Winning the Search Engine Marketing War.” It was 412 words long, contained no images, no external links, and it didn’t provide much value because it didn’t teach you anything. […]

Let’s be real for a second here. Today’s marketers and brands are collectively recognizing the need to strike a note of authenticity with their audiences. That’s excellent. But in the quest to get real, it’s all too easy to wind up making the exact opposite impression by trying too hard, especially on social media channels. […]