Digital Marketing News: Search & Social’s Strong Ad Growth, Facebook’s Breach Fallout, & Reddit Tops 1B Native Video Views

Digital Marketing News: Search & Social’s Strong Ad Growth, Facebook’s Breach Fallout, & Reddit Tops 1B Native Video Views

Social and Search Forecast to Contribute Two-Thirds of Global Ad Growth Through 2020 By 2020 search and social are expected to account for 66 percent of global ad spend growth, according to new research data by Zenith. Video ad spend growth has also surpassed that of static images. Spending for online video ads is forecast […]

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9 highlights from Snapchat CEO’s 6000-word leaked memo on survival

9 highlights from Snapchat CEO’s 6000-word leaked memo on survival

Adults, not teens. Messaging, not Stories. Developing markets, not the US. These are how Snapchat will make a comeback, according to CEO Evan Spiegel . In a 6,000-word internal memo from late September leaked to Cheddar’s Alex Heath, Spiegel attempts to revive employee morale with philosophy, tactics, and contrition as Snap’s share price sinks to […]

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A/B Testing: Why do different sample size calculators and testing platforms produce different estimates of statistical significance?

A/B Testing: Why do different sample size calculators and testing platforms produce different estimates of statistical significance?

A/B testing is a powerful way to increase conversion (e.g., 638% more leads, 78% more conversion on a product page, etc.). Its strength lies in its predictive ability. When you implement the alternate version suggested by the test, your conversion funnel actually performs the way the test indicated that it would. To help determine that, […]

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Want to Go Stress Free? Here Are 6 Reasons to Hire A Digital Marketing Agency

Want to Go Stress Free? Here Are 6 Reasons to Hire A Digital Marketing Agency

From developing and executing your marketing strategy to measuring results, your plate always has a healthy heaping of responsibilities—all of which are likely served with a side of stress from time to time. If you’re nodding your head in agreement, you’re certainly not alone. A couple years ago, Workfront released its Marketers Stress Report revealing […]

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