Facebook buys Vidpresso’s team and tech to make video interactive

Facebook buys Vidpresso’s team and tech to make video interactive

Zombie-like passive consumption of static video is both unhealthy for viewers and undifferentiated for the tech giants that power it. That’s set Facebook on a mission to make video interactive, full of conversation with broadcasters and fellow viewers. It’s racing against Twitch, YouTube, Twitter and Snapchat to become where people watch together and don’t feel […]

Read More »
CMWorld Interview: Eli Schwartz on Curiosity & SEO Around the Globe

CMWorld Interview: Eli Schwartz on Curiosity & SEO Around the Globe

Should marketers ignore international and inter-linguistic considerations when it comes to their SEO strategies? Survey says: BZZZRRRT In a way, optimizing for search is like participating in the game show Family Feud. To align with searcher behavior and intent, marketers must make educated guesses, and ultimately it is the people who will dictate whether we’re […]

Read More »
Openbook is the latest dream of a digital life beyond Facebook

Openbook is the latest dream of a digital life beyond Facebook

As tech’s social giants wrestle with antisocial demons that appear to be both an emergent property of their platform power, and a consequence of specific leadership and values failures (evident as they publicly fail to enforce even the standards they claim to have), there are still people dreaming of a better way. Of social networking beyond outrage-fuelled […]

Read More »
Facebook is the recruiting tool of choice for far-right group the Proud Boys

Facebook is the recruiting tool of choice for far-right group the Proud Boys

Twitter may have suspended the Proud Boys and their controversial leader Gavin McInnes, but it was never their platform of choice. The Proud Boys, a self described “Western chauvinist” organization that often flirts with more hard-line groups of the far right, runs an elaborate network of recruiting pages on Facebook to attract and initiate members. […]

Read More »