Optimizing Web Forms: How one company generated 226% more leads from a complex web form (without significantly reducing fields)

Optimizing Web Forms: How one company generated 226% more leads from a complex web form (without significantly reducing fields)

The following research was first published in the MECLABS Quarterly Research Digest, July 2014. It has long been an axiom of mine that the little things are infinitely the most important. — Sir Arthur Conan Doyle, A Case of Identity It is highly unlikely that Sir Arthur was contemplating website forms when making the above […]

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