Monthly ArchivesMarch, 2018 - Host2.us - Page 14

As an outside marketing consultant working in the corporate arena, much of my day is spent chasing down approvals for campaigns, ad schemes and promotions. Even career, in-house marketing gurus struggle at times with the many sign-offs that are needed to move a project forward. Allow me to offer a brief word of advice to […]

The post Case Study: Getting consecutive +15% winning tests for software vendor, Frontline Solvers appeared first on WiderFunnel Conversion Optimization. Build your free WordPress website with Host2.us free hosting today!

New extensions bring the search engine into more apps on iOS. The post Google is extending Search capabilities to iMessage and other browser apps on iOS appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

You need to put lots of thought and effort into every page of your website. But your About Us page is arguably the most important. Why? Anyone who is reading your About Us page is interested in learning more about your company. If you write this page properly, it can be used as an effective […]

Search Engine Watch sister publication ClickZ recently launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the martech landscape to help our readers make better decisions about vendors. The first in the series is dedicated to bid management platforms. With more than $90 billion spent on paid search […]

Influencer marketing is not a new concept. Public relations professionals, journalists and forward-thinking marketers have been executing some form of influencer marketing for decades. While that may be the case, times have changed. The expectation for influencer content marketing has evolved, which means consumers have higher expectations and the influencers themselves are more particular about […]

 “Timing”, Snapchat CEO Evan Spiegel said cryptically when asked what the greatest threat was for Snap Inc. “I think the big risks are always the really big product ideas that we’re investing in that are just hard to get right” he told the Goldman Sachs conference two weeks ago. The statements got lost amongst flashier […]

In 2009, Julien Smith and I wrote Trust Agents. It was a book about how to be human across the web. Now, almost a decade later, I’m hot on the trail of how companies can extend their business relationships even more, and how emerging technologies like blockchain are helping deliver TRUST at a distance. China’s […]

 If there is one policy dilemma facing nearly every tech company today, it is what to do about “content moderation,” the almost-Orwellian term for censorship. Charlie Warzel of Buzzfeed pointedly asked the question a little more than a week ago: “How is it that the average untrained human can do something that multibillion-dollar technology companies […]