Monthly ArchivesJanuary, 2018 - Host2.us - Page 5

I’m a bit of a cable news junkie. Now, I don’t watch it often, but am generally more interested how a news product can draw people in hold their attention for hours, and keep them coming back everyday. But why is this so interesting? And why should marketers care? Because news itself can be pretty […]

Everyone wants more sales. Regardless of your industry or current situation of your company, increased conversions will help your business grow and prosper. But wanting higher sales conversions and actually getting them are two different things. Sure, your advertising team probably has various content marketing strategies in place. It’s important you have a proper grasp of […]

Paid media transparency has become an increasingly pressing industry issue over the last few years. In January 2017, Chief Brand Officer of Procter & Gamble (P&G) Marc Pritchard drew attention to the issue of dishonest agency advertising practices, after an unpleasant surprise in its dealings with one agency led to the company reviewing all of […]

The combination of data and technology are the fuel behind marketing and sales. One of the challenges for companies, though, is how that data provides convincing proof of return on investment. A recent study by Censuswide for Dun & Bradstreet shines light on how the right data and analytics can drive ROI. The challenge According […]

“ROI” can be a blurry idea in the world of content marketing. With often hard-to-measure costs and returns, content marketing ROI or value isn’t always crystal clear. Dealing in metrics like pageviews, time-on-page, organic impressions, and others aren’t always directly translatable into business revenue, which — let’s face it — is what your bosses really […]

I’ve already talked at length about how to design more delightful popups by using The Delight Equation, and today I want to extend that concept by discussing the triggers and advanced targeting you can use to make popup experiences even better. I think we’d all agree that showing a popup to your visitors on every […]

 Two leading Democrats in Congress are calling for new disclosures from Facebook and Twitter about Russian disinformation campaigns on their platforms. In a letter, Rep. Adam Schiff and Sen. Dianne Feinstein, minority leads on the House Intel and Senate Judiciary committees respectively, called for the two tech companies to release any information that have about […]

Federal judge invalidates five patents SEO platform provider Brightedge claimed in lawsuit against competitor Searchmetrics. The post Searchmetrics wins important victory in patent infringement lawsuit appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

You may not have heard of Alan Mulally, but he’s led one of the best turnarounds in modern American business history. As Chief Executive for nearly 8 years at Ford Motor Company, he steered the company through the Great Recession (without taking a bailout), restructured the massive corporation to get the company more focused and […]

In a world awash in data about a person’s behavior, their characteristics, and their likes, how can marketers ensure the work they do doesn’t lose sight of the individual? Before you answer, consider this statistic from Analytics Week: Data is growing faster than ever before and by the year 2020, about 1.7 megabytes of new […]