Is Content Marketing a Waste of Time and Money? Data and Lessons Learned from 20 posts in 30 days.

Is Content Marketing a Waste of Time and Money? Data and Lessons Learned from 20 posts in 30 days.

Before I address the burning question in the headline, let’s rewind to the start of product awareness month for some context. blockquote h2 {margin-left:0px !important;} blockquote p {font-size: 1rem !important;} blockquote p em {font-size: 1rem !important;} .single-post .card-system-page.section-lib-post.container .lib-container {max-width: none; width: 100%;} .single-product-marketing .card-system-page.section-lib-post.container .card-system-sidebar {display: none;} hr {margin:70px auto 80px auto !important;} a […]

Read More »
The Art and Science of Storytelling — And How to Use Both to Reach Your Audience

The Art and Science of Storytelling — And How to Use Both to Reach Your Audience

Marketers are a lot like those realtors on HGTV’s “House Hunters.” The same way they’re trying to find a bungalow with beach access that also has a downtown industrial-loft feel (and stays within a $50,000 budget …), we’re constantly striving to create content that accomplishes many things. We need to create content that’s thoughtful and […]

Read More »