Twitter updates total of Russia-linked election bots to 50,000

Twitter updates total of Russia-linked election bots to 50,000

 Twitter has provided updated details on its investigation into Russian election interference on its platform in 2016. Its identification of more than 13,000 more Russian-linked bots that made election-related tweets puts the total over 50,000. In addition, about 3,800 (up 1,000 from Twitter’s data in the fall) were associated with the now-notorious Internet Research Agency. […]

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Get 2018 started with an updated multi-channel digital marketing strategy

Get 2018 started with an updated multi-channel digital marketing strategy

Did you know that 15 years ago the average consumer used two touch-points when buying an item, while consumers today run through an average of almost six touch-points? This means that reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding […]

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Digital Marketing News: 2018 Creative Trends, Organic Facebook Dead, YouTube Tightens Up

Digital Marketing News: 2018 Creative Trends, Organic Facebook Dead, YouTube Tightens Up

2018 Creative Trends – Shutterstock’s data and creative teams analyzed their customers’ billions of searches for images, footage, and music search and download data to discover the biggest year-over-year increases. What are the top trends? Fantasy, New Minimalism, Space, Natural Luxury, and Punchy Pastels among others. – Shutterstock ‘Organic reach on Facebook is dead’: Advertisers expect price […]

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Product Marketing Lessons Learned: An Interview with Shopify’s Hana Abaza [Video]

Product Marketing Lessons Learned: An Interview with Shopify’s Hana Abaza [Video]

Hana Abaza runs the marketing show over at Shopify Plus, the enterprise arm of e-commerce software giant Shopify. In the interview, we unpack some of the ways they’re increasing product awareness and adoption of a new product – including the genesis of the idea for Shopify Plus, and some product marketing lessons learned. We also talk […]

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