Daily ArchivesJanuary 15, 2018 - Host2.us

When we’re at work, we want to believe that people think about our business all day long. In our minds, we’re the FIRST company a customer or prospective customer considers when a particular need arises. But you and I both know that’s not how it works. What does it take for your business to stay […]

The customer is always right. I’m sure you’ve heard this before as the golden rule of business. But what this rule doesn’t encompass is the customer experience. The saying should be: always put the customer first. You may have certain operations and practices in place to make things easy and cost-effective for your company, but […]

The image was designed by guest artist Cannaday Chapman and created in collaboration with the Black Googlers Network. The post Martin Luther King Jr. Day 2018 Google doodle honors Dr. King & his dream for a better world appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your […]

Businesses tend to have a huge marketing push right before, and often during, the holidays, but often times these marketing campaigns fizzle out after the new year. It’s easy to dial back your marketing efforts and budget after a busy season, but if you’re smart you’ll keep that momentum up well into the first months […]

It took me nearly seven years of blogging to create my first products: two ebooks, one for ProBlogger and one of Digital Photography School. They made me a total of over $160,000 in 2009 alone and changed my business. Back in 2014, I wrote about the experience … and how it nearly never happened: My big […]

Ask any digital marketer if they’ve been able to set their strategy on autopilot over the past decade, and I bet you’ll get a laugh or two—as well as an emphatic “No.” If we’ve learned anything it’s that the digital landscape is simply too fast-changing to keep the business as usual mindset. But while the […]

Is it possible to design the perfect popup? One so fiercely potent that people just can’t refuse to convert? Of course not. As small as seemingly simple as a popup is, it’s still important to understand a little about its anatomy. There are five primary elements to make up the architecture of a popup, and […]