Grow Customer Lifetime Value with People-Based Search Marketing

Grow Customer Lifetime Value with People-Based Search Marketing

It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire… Please visit Search Engine Land for the full article. Build your […]

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Pinterest raises $150M at a $12.3B valuation as it makes a full press into visual search

Pinterest raises $150M at a $12.3B valuation as it makes a full press into visual search

 Pinterest said today that the company has raised $150 million in additional capital at a valuation of $12.3 billion as it makes a further full-court press on its visual recognition and search pitch to investors and advertisers — and perhaps one day Wall Street. Pinterest last raised $367 million in additional financing at an $11 […]

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How to Retarget the Middle of the Funnel in an Increasingly Form-less World

How to Retarget the Middle of the Funnel in an Increasingly Form-less World

Remember the good old days? The 2005-era SEO? White keywords on a white background. #1 on Google. Collect your paycheck. Call it a day. Things were so… refreshingly easy. Since then, it’s becoming anything but. A few zoo animals made SEO exponentially more difficult. Then the number of competition and platforms exploded. Just when you […]

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Forrester Names Oracle Marketing Cloud’s BlueKai Data Management Platform a Leader in the …

Forrester Names Oracle Marketing Cloud’s BlueKai Data Management Platform a Leader in the …

The Oracle Data Management Platform is proud to be named a “Leader” in the recently released report: The Forrester Wave™: Data Management Platforms, Q2 2017. We are honored to be included and would like to take this opportunity to discuss some of our relative strengths as well as the unique vision for the future of […]

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Snap acquires Placed to prove geofilters drive store visits

Snap acquires Placed to prove geofilters drive store visits

 If Snapchat’s growth remains slow, it must maximize how much it can charge per ad by demonstrating they inspire purchases and physical store foot traffic. Snap confirmed to TechCrunch that it’s acquired location-based analytics and ad measurement startup Placed. Placed will help Snap scale its measurement systems so advertisers can chart how online Snapchat ads […]

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Enterprise Social Media Management Software: A Marketer’s Guide–All new sixth edition

Enterprise Social Media Management Software: A Marketer’s Guide–All new sixth edition

MarTech Today’s latest publication of the “Enterprise Social Media Management Software: A Marketer’s Guide examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms. The 68-page report reviews the… Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting […]

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