People with chronic illnesses and disabilities get their own media channel with The Mighty

People with chronic illnesses and disabilities get their own media channel with The Mighty

 There’s a corkboard in the office of The Mighty, the social network for people with chronic illnesses, mental health disorders and disabilities, which has pictures and letters from many of the site’s contributors and readers who have benefited from the stories the site shares. It’s there to remind staffers of the faces behind the work […]

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The Hyper-Personalization of Content Marketing

The Hyper-Personalization of Content Marketing

Personalized marketing is more relevant, more targeted, and better perceived. That is not only what common sense tells us, but also supported by figures and statistics from many analysts and surveys. What are some examples? Check out the “Five Key Trends in Gartner’s 2015 Digital Marketing Hype Cycle” or the “15 Mind-Blowing Stats About Personalization”.  […]

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Be the Best Answer: 5 Steps to Grow Influence for Your Brand

Be the Best Answer: 5 Steps to Grow Influence for Your Brand

“Be the Best Answer” is an expression my team and I have used many times in client strategy planning, training, presentations, webinars, blogging, and in my book Optimize about the intersection of search with owned, earned, paid and shared media. Being present in a relevant, credible and useful way on all the channels where buyers are looking is […]

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SearchCap: Google search location changes, GOOG earnings & Facebook marketplace

SearchCap: Google search location changes, GOOG earnings & Facebook marketplace

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google search location changes, GOOG earnings & Facebook marketplace appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free […]

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