Daily ArchivesOctober 30, 2017 - Host2.us

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads grows, Amazon ad revenues & PPC audits appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free […]

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

 There’s a corkboard in the office of The Mighty, the social network for people with chronic illnesses, mental health disorders and disabilities, which has pictures and letters from many of the site’s contributors and readers who have benefited from the stories the site shares. It’s there to remind staffers of the faces behind the work […]

During the 2014 Grammy Awards, musician Pharrell Williams was seen wearing an unusual hat: Image Source Sure, he may have gotten some funny looks, but it didn’t seem like a big deal. That is, until a certain fast food chain seized the opportunity to craft a clever tweet: Hey @Pharrell, can we have our hat […]

People don’t always associate Twitter with marketing. If you’re not using Twitter to improve your business, you’re making a big mistake. Every year, about 200 billion tweets are sent out. This number is astonishing. With so much competition in the social media space, people may assume that Twitter’s best days are in the past. That’s […]

Personalized marketing is more relevant, more targeted, and better perceived. That is not only what common sense tells us, but also supported by figures and statistics from many analysts and surveys. What are some examples? Check out the “Five Key Trends in Gartner’s 2015 Digital Marketing Hype Cycle” or the “15 Mind-Blowing Stats About Personalization”.  […]

“Be the Best Answer” is an expression my team and I have used many times in client strategy planning, training, presentations, webinars, blogging, and in my book Optimize about the intersection of search with owned, earned, paid and shared media. Being present in a relevant, credible and useful way on all the channels where buyers are looking is […]