Facebook quietly launches Mac and PC Workplace Chat apps with screen share

Facebook quietly launches Mac and PC Workplace Chat apps with screen share

 TechCrunch has discovered that Facebook has stealthily launched official desktop PC and Mac chat apps with screen sharing — two features users have been begging for. Right now, they’re only available for Workplace, Facebook’s enterprise collaboration software that competes with Slack and other business apps. But users would surely enjoy if the consumer Messenger app […]

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Visually understanding your site structure and external link weight impact

Visually understanding your site structure and external link weight impact

Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link strength. The post Visually understanding your site structure… Please visit Search Engine Land for the full article. Build […]

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Safari’s New “Intelligent Tracking Prevention” — What Does it Mean for Marketers?

Safari’s New “Intelligent Tracking Prevention” — What Does it Mean for Marketers?

Along with the release of the iPhone 8, Apple’s new operating system, iOS 11 and its browser, Safari 11 on desktop, are causing quite a stir among advertisers and marketers. Not for their new design or ease of use but for their release of “Intelligent Tracking Prevention” — a feature which would limit website owners’ […]

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Facebook tries fighting fake news with publisher info button on links

Facebook tries fighting fake news with publisher info button on links

 Facebook thinks showing Wikipedia entries about publishers and additional Related Articles will give users more context about the links they see. So today it’s beginning a test of a new “i” button on News Feed links that opens up an informational panel. “People have told us that they want more information about what they’re reading” […]

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How to optimize your ad campaigns for consumer behavior on Facebook and Google

Facebook now accounts for 65% of total social network ad spend and is expected to reach $36 billion in 2017, while Google saw a 17% increase in revenues from 2014 to 2015. These are now the go-to channels for marketers wishing to attract users and user attention, with businesses putting aside huge budgets to reach audiences on these platforms. Facebook and […]

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