Break All the Social Rules: Advice from Spredfast VP of Strategy Spike Jones

Break All the Social Rules: Advice from Spredfast VP of Strategy Spike Jones

In this era of social media, brands need to look at their social outreach in a different light. Which means that sometimes, you have to break the social media rules. Spike Jones, Vice President Strategy at Spredfast outlined a new type of social success at the September Minnesota Interactive Marketing Association (MIMA) event. As Spike […]

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Expand your Audience with Oracle Eloqua and WeChat

Expand your Audience with Oracle Eloqua and WeChat

At Oracle Marketing Cloud, we are focused on helping marketers recognize and reach their ideal customers, wherever they are. That’s why Oracle Marketing Cloud and WeChat have partnered to integrate the most popular social media platform in China with the most powerful marketing automation platform, Oracle Eloqua. For brands and business organizations in China, WeChat […]

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CBM092517

CBM092517

Here are the notes from the Chris Brogan Media broadcast for 09/25/17. (You can watch this on my Facebook account). This live video was all shot using Ecamm Live (client), the best way to do Facebook Live for Mac. Continue Reading The post CBM092517 appeared first on chrisbrogan.com. Build your free WordPress website with Host2.us […]

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Utilize Data to Accurately Measure Customer Values & Make the Right Moves

Utilize Data to Accurately Measure Customer Values & Make the Right Moves

Marketers collect data for a variety of variables, attempting to understand their customers. Data about revenue, industry, wallet, interests, adoption, the experience they’re having, the engagement level, and their prospects for growth. Together, variables in these categories lead to one simple, and rather obvious, conclusion; customers are not equal. This presents challenges, of course. To […]

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