Twitter replaces board member who left for Microsoft with ex-Google CFO

Twitter replaces board member who left for Microsoft with ex-Google CFO

 Crossing the social media divides isn’t common in Silicon Valley, so it’s notable that Twitter and Microsoft have played a spot of musical chairs with their boards. Twitter board member Hugh Johnston — day job: Pepsi vice chairman and CFO — has left Twitter’s board to join Microsoft’s board as of today. Johnston’s replacement at the […]

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What’s Your ‘Desert Island’ Copywriting Technique? Answers from Our Team

What’s Your ‘Desert Island’ Copywriting Technique? Answers from Our Team

You’ve been shipwrecked on an uninhabited island, somewhere with blue skies and dazzling aquamarine waters. But after some time passes, no matter how big a fan of sushi you are, the appeal of your solitary paradise starts to wane. You’ve amassed a fine collection of rocks — suitable for crafting, let’s say, a copywriting message. […]

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6 Questions to Ask Yourself When Setting Social Media Marketing Goals

6 Questions to Ask Yourself When Setting Social Media Marketing Goals

In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days and projections show that worldwide social media users will surpass 3 billion by 2021. But as brands and marketers fight for visibility in crowded, “algorithm-enhanced” news feeds, how many of […]

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