Monthly ArchivesJuly, 2017 - Host2.us - Page 4

Aggregate paid clicks were up 52 percent but CPCs were down 23 percent. The post Alphabet (GOOG) reports big revenue gains but EU fine takes a bite from earnings and income appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting […]

Visits and pageviews are nice. But conversions are all that matter at the end of the day. The trouble, of course, is that these don’t come ‘preloaded’ with each new analytics account. And you can’t get access to historical, legacy data, either. That means when you let days (or weeks) go by without setting up […]

What’s the number one goal of content marketing? Besides the obvious answer of generating leads and making conversions, it’s maximizing engagement. Content marketing thrives on engagement! You want your audience to take an active interest in your content and interact with your brand. This typically comes in the form of likes, shares, comments, etc. But […]

Transformation has become just a word. Does that seem like an odd thing to say? How can I say that, given all the excitement, the passion, the intensity of discussion running through the business world regarding strategies for digital transformation? I say that because I think we see so much of that word that it’s […]

As the father of an 8-year-old boy, most of my disposable income is tied up in little plastic bricks. In my house, you’ll find thousands of them in bins, several elaborate sets on display, and a distressing number of the (razor-sharp) things underfoot. I’m not complaining, really. I have as much fun building with them […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YouTube redirects, Bing search ad growth & expanded text ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us […]

Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions were up more than 20 percent from the prior quarter. The post After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your […]

Still avoiding the switch to expanded text ads? Columnist Ted Ives has some advice to easing your way into Google’s new AdWords ad format. The post How to navigate the somewhat rocky transition to expanded text ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free […]