The Big and Small ‘T’ In Digital Marketing Transformation

The Big and Small ‘T’ In Digital Marketing Transformation

Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes. Multiple definitions exist of the term such as that given by Altimeter Group: The re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at every touchpoint in the […]

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