Fourth of July Google doodle inspired by U.S.’s 1st National Parks director, Stephen Mather

Fourth of July Google doodle inspired by U.S.’s 1st National Parks director, Stephen Mather

Created in 1916 by President Woodrow Wilson, the U.S. National Park Service is often cited as America’s best idea. The post Fourth of July Google doodle inspired by U.S.’s 1st National Parks director, Stephen Mather appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website […]

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Declare Independence from B2B Influencer Marketing Blunders: 5 Tips for Success

Declare Independence from B2B Influencer Marketing Blunders: 5 Tips for Success

Today marks the birth of American independence. While it took collaboration, respect and strategic thinking to persuade Continental Congress to formally adopt the Declaration of Independence 241 years ago, the impact and importance will forever be remembered throughout history. This is a lot like influencer marketing (although, Congress will not be involved). Starting over 200 […]

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How to Create a Link-Building Strategy from Scratch

How to Create a Link-Building Strategy from Scratch

Google examines roughly 200 different factors to determine page rank. That’s a lot! But what’s arguably the most important is backlinks. Here’s a chart from Moz that shows how important links are: Backlinks have been, and continue to remain, one of the top ranking factors, making them Google’s primary form of “currency.” In March 2016, Google Search […]

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Why Is It So Complex?

Why Is It So Complex?

Corporate complexity operates in stealth mode. It is born as simplicity, something initiated with the purest of intent. Its goal is to solve a small, straightforward, departmental problem through the implementation of a solution with just a few basic steps. It achieves that modest goal and is deemed by its developers and internal customers to […]

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