Daily ArchivesJuly 11, 2017 - Host2.us

 Twitter has announced that it’s hired a new CFO. Ned Segal is joining the company from Intuit, where he was senior vice president of finance. He also has investment banking experience, having spent 16 years at Goldman Sachs. This could come in handy if Twitter decides to sell themselves. (Just saying!) Read More Build your […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google My Business dash, AMP for SEO & duplicate ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us […]

As a fan of the Golden State Warriors, I’m still gushing over their 2017 NBA Championship win.  Congratulations Dubs!  We’re so proud. Being in the Bay Area, we are very lucky to have talented sports teams including basketball, baseball, football and hockey.  Having been to every stadium/arena, the fan experiences are quite different! At home, […]

There are three general ways to grow revenue in any ecommerce business: Increase the total number of customers. Increase the average number of times each customer buys from you. Increase the average order value (AOV) from each customer. As ecommerce marketers, knowing what to prioritize can be the difference between a standard year of growth […]

Last week, I explained why guest posting is so valuable (and not just for link juice). Then, one of our regular contributors, Ali Luke, wrote about how to find opportunities and pitch your post. Today I want to dig further into coming up with an idea and writing your post itself. As a guest poster, […]

Google has launched AdWords Editor 12, the latest upgrade to its essential software for sophisticated PPC practitioners. Complete with a new look and a raft of useful features, it is a welcome upgrade and marks the biggest improvement to the platform since version 11.0 launched in 2014. Below, we have summarized everything you need to […]

And now, a brief message from Captain Obvious and his sidekick, Sidekick Boy: The goal of marketing is to generate leads that convert to sales, thereby generating revenue. What a thunderously, crashingly obvious statement! Captain Obvious saves the day again. But seriously, it’s useful for marketers to occasionally contemplate this most fundamental truth about our […]

Digital marketing agency Webistry helped the fine folk at a local dentist office (pictured above) secure 400% more conversions by convincing them to not send PPC traffic to their website… As the Search or Acquisition Marketer at a digital agency, many obstacles can stand in the way of getting your clients more conversions. Maybe your […]