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The role of Chief Marketing Officers is growing day by day. With all the advancements in technology and sophistication of the web over the past decade, marketing is truly becoming a task that never sleeps. That being said, factoring the time to stay fit can be extremely difficult in this high-level position. As a good […]

Back in my day, all online content was text-based. If you had two animated .GIFs on a website, you had to wait 30 seconds for the site to load. Four .jpgs on a site would crash your browser. We were grateful when posts were just words! We didn’t whine about “visual stimulation” or “content variety” […]

Smartphones and social media have created a short-attention-span consumer that brands have increasing difficulty satisfying. The post Data: Consumers grow more demanding, impatient as brands fall behind appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

Can I go out on a limb here? I’m going to guess you’re already sold on building an email list. After all, you’ve heard the advice many times over: “Build an email list. It’s where the money is.” If you’re remotely interested in growing a business with staying power, it’s the wise thing to do. […]

In my previous post, we discussed the importance of creating a data strategy and modeling your data. Interestingly enough in recent research completed with Econsultancy 46% of ANZ respondents cited integrating data as their key challenge with marketing automation. Once you have your base data model, you may also decide to layer in additional insights […]

When it comes to crafting compelling content that informs, engages and inspires action, seasoned B2B digital and content marketers know our content needs to captivate both humans and search engines to be effective. After all, 81% of B2B decision makers conduct research before reaching out to a vendor, so we know our content needs to […]

Blogger Apps for Smartphone and Tablet Today, I want to take you on a tour of my iPhone and iPad, and talk about the apps I use most in my blogging and online business activities. One of the biggest changes that has happened in my blogging since I began back in 2002 is the technology […]

Google effort appears to be a modified version of existing tools and approaches with some new, unspecified wrinkles. The post Google making renewed effort to help news publishers drive more subscriptions appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google chrome warnings, Facebook marketplace & SEO data appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting […]