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Sitting across the aisle from a renowned digital marketing strategist and speaker on a daily basis has tendency to allow you to take for granted the knowledge stockpile that is just a few feet away. Tuesday was a good reminder of that. When Lee Odden, CEO of TopRank Marketing, promised the crowd at the 2017 […]

When it comes to delivering messages to the inbox, senders are always aiming for 100%. Unfortunately, the nature of email itself makes a 100% delivery rate nearly impossible—something the Deliverability Operations team often reiterates when we discuss healthy thresholds with our senders. There are many reasons why messages will bounce back rather than successfully deliver. […]

Storytelling is a buzzword that has made it’s way around the marketing block several times. And as GoDaddy’s Editor in Chief, Shawn Pfunder, shared, storytelling continues to be relevant because our brains are insatiable for stories. Through stories of his own ranging from Christian Slater impersonations to a death-defying Grandfather, Shawn showed attendees at Digital […]

 Content warning: This post contains racial slurs, homophobic language and very graphic depictions of racism and violence.  If you were just paying attention to press releases, this week it’d be easy to believe that tech companies are winning the war on hate. Responding to the violence in Charlottesville, Mark Zuckerberg solemnly reflected that there is “no place […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google pollen search, Google reviews bug & Google pays Apple appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us […]

Not everyone can say that within 4 years, they went from being an individual contributor to the VP of a billion dollar company. McLean Donnelly can. How did he do it? As someone with a design background, you might expect the answer was jaw-dropping designs. But that is only part of the magic. It is […]

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

Have you ever heard a song in the morning, only to have it stubbornly stick in your head all day long, even though you don’t care for it? Of course you have. It happens to all of us, and there’s a clear explanation for it. “People remember things via audio signal better, longer, and stronger […]

Bernstein analyst says that payments by Google to Apple this year might be worth as much as $3 billion. The post Analyst: Google’s default search deal worth $3 billion to frenemy Apple appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free […]

 For all the talk about the internet as a great uniter across geographical and ideological divides, it’s just as often used as a tool to deepen divides, as many users are content to stay within their ideological echo chambers. There’s no easy fix, but when hateful rhetoric begins to manifest itself as real-world violence, a failure […]