Bouncing: Don’t Limit Success to Delivery

Bouncing: Don’t Limit Success to Delivery

When it comes to delivering messages to the inbox, senders are always aiming for 100%. Unfortunately, the nature of email itself makes a 100% delivery rate nearly impossible—something the Deliverability Operations team often reiterates when we discuss healthy thresholds with our senders. There are many reasons why messages will bounce back rather than successfully deliver. […]

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Learn how to Become a Better Storyteller with Insights from GoDaddy’s Shawn Pfunder

Learn how to Become a Better Storyteller with Insights from GoDaddy’s Shawn Pfunder

Storytelling is a buzzword that has made it’s way around the marketing block several times. And as GoDaddy’s Editor in Chief, Shawn Pfunder, shared, storytelling continues to be relevant because our brains are insatiable for stories. Through stories of his own ranging from Christian Slater impersonations to a death-defying Grandfather, Shawn showed attendees at Digital […]

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Tech is not winning the battle against white supremacy

Tech is not winning the battle against white supremacy

 Content warning: This post contains racial slurs, homophobic language and very graphic depictions of racism and violence.  If you were just paying attention to press releases, this week it’d be easy to believe that tech companies are winning the war on hate. Responding to the violence in Charlottesville, Mark Zuckerberg solemnly reflected that there is “no place […]

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