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Search industry veteran journalist begins new role at Alphabet’s core business division on Monday The post Danny Sullivan joins Google, leaves advisor role at Third Door Media appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Are you familiar with backlinks? If you’re not or if you’re just getting used to the concept, you need to make this common term part of your everyday vocabulary. By definition, a backlink is an incoming hyperlink from one website to another. Anytime a website mentions your name, brand, or company with a link to […]

 The pioneering chat app that taught us to text is pulling the plug. On December 15th, AOL Instant Messenger will shut down after running since 1997. AIM dominated online chat in North America at the turn of the century. But with SMS and social apps like Facebook and WhatsApp having conquered chat, AOL is giving […]

Here’s a question – is your PR working? written by Guest Post read more at Duct Tape Marketing As small business owners or marketers, we all know full well how important it is to put time aside for PR. Investing in your public profile helps with generating inquiries, creates awareness and can lead to a […]

How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic] Selling doesn’t have to be ‘sleazy’ — it can be helpful, timely and informative. This infographic shows exactly how to perfect your website’s sales page to be informative, helpful, and not at all creepy to your intended buyers. MarketingProfs YouTube Changes Rules […]

I know, I know you have all the data you could ever need, blah, blah blah. And I know you know that ours is a cross channel world where a whole lot of us use multiple channels as we make our way to the checkout line – be it a real checkout line or of […]

 TechCrunch has discovered that Facebook has stealthily launched official desktop PC and Mac chat apps with screen sharing — two features users have been begging for. Right now, they’re only available for Workplace, Facebook’s enterprise collaboration software that competes with Slack and other business apps. But users would surely enjoy if the consumer Messenger app […]

Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link strength. The post Visually understanding your site structure… Please visit Search Engine Land for the full article. Build […]

How do you ensure your emails are reaching your recipients’ inboxes? Columnist Scott Heimes discusses the steps you can take to stay in good standing with your readers and ISPs. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Transcript of Increase Profits Through Specialization written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: One of the ways to really drive up profit is to specialize, is to go into a vertical market, is to go have a niche, to get known as an expert in X, […]