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B2B content marketing is having a moment—a moment that’s rapidly becoming a movement. We’re finally breaking free of the idea that “professional” means “boring.” Transparency and authenticity are becoming more than just buzzwords. Unique, emotionally compelling content used to be the outlier; soon it will be the norm. It’s thrilling to see B2B content marketers […]

These days the average marketer has been cited to use anywhere from 12 to a whopping 31 tools to build the campaigns of their dreams, but making sure all of these different apps or tools work together like a well-oiled machine is often where things get messy. For example, you might generate leads via your […]

As mobile location data evolves beyond just ad targeting, contributor Eric Aledort takes a look at how it’s being applied across the entire enterprise, from urban planning to the pricing of real estate. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

A central component of your Account-Based Marketing (ABM) strategy is content. Regardless of the account, content is one of those needs and wants that crosses all industries, niches, and demographics. That's because content is a tool that helps businesses find solutions to some of their most critical business problems. The thought-leadership they can find from […]

It’s become something of a strategy for me to jump into something, try to do it, fail, and then learn a little bit in the process. I learn more by failing than by studying something to death. But that’s not all. I Get a Lot of Things Wrong I get people wrong. I forget that […]

Want to dip your toes into techncial SEO? Columnist John Lincoln shares some fun tidbits for those just starting out. The post 19 technical SEO facts for beginners appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Has your email list come to a standstill? Unfortunately for some businesses, the marketing campaigns designed to grow their email lists don’t always work. The methods grow stale, and businesses have trouble adding new subscribers. If this is happening to you, don’t get discouraged. I’ll show you how to add subscribers and increase engagement with customer […]

People either do what you want. Or they don’t. And there’s not a whole lot you can do about it. Except react. Except follow-up based on a new set of rules. That doesn’t mean you can’t predict it, though. That doesn’t mean you can’t manipulate it. It doesn’t mean you can’t choreograph it ahead of […]

Here are the notes from the Chris Brogan Media broadcast for 10/23/17. (You can watch this on my Facebook account). The goal of these posts is that there are trends and ideas here that might impact your business now or soon. Think on the stories here and look for ways to adjust your business accordingly. […]

Minnesota is home to numerous nationally and internationally known brands, ranging from household consumer names like Target and Best Buy to giants like Cargill and United Healthcare. Given their broad focus, their home state isn’t a singular marketing focus for these big companies. But what about brands where the state brand plays a part of […]