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All right, you boogers. You wore me down. I got SO MANY emails from you saying, “stop just labeling your posts with numbers. It doesn’t make me want to click. Well, I get it. I guess. I’m not making this damned show for myself, so I’d better do what you tell me to do. I […]

The Rise of Livestreaming: Why People Watch, and How Brands Can Benefit [Infographic]. Facebook users comment 10 times more on live videos than on regular videos. Find out what people are watching, what their preferences and behaviors are in this infographic from Koeppel Direct. MarketingProfs The four habits of successful data-driven marketers. Econsultancy invited marketing […]

 Twitter has committed to a specific timeline for rolling out changes to its Safety features, and announced new policies, including a ban on hateful display names, and improvements for second-hand “witness reporting” of abuse. By January, Twitter plans to have implemented all the abuse changes outlined in the internal email published by Wired earlier this […]

Content is basically infinite. Run a Google search for a/b testing and you can spend the rest of your life reading about it. So in this proliferation of content, it’s retention, attention, and engagement that are key for content marketers. It’s our goal to get visitors to our content, ideally more than once, and eventually […]

 Facebook is finally giving developers a reason to build games for Messenger while also opening a new revenue stream for the chat app. After launching HTML5 ‘Instant Games’ inside Messenger, like Pac-Man, Space Invaders and Words With Friends Frenzy in November 2016, today Facebook is allowing developers to add in-app purchases as well as interstitial […]

Back in 2014 my colleague and Forbes contributor Steve Olenski wrote a post entitled The Nine Letter Word Every Marketer Needs To Remember At All Times. The word Steve was referring to was relevance.  Part of what Steve wrote is his not-so-subtle reminder what the word means and it's relevance to marketers: "In case any marketers […]

Chandrasekhar’s work led to The Chandrasekhar Limit, explaining how a star’s mass will result in a “white dwarf” star, a black hole or a supernova. The post S. Chandrasekhar Google doodle honors astrophysicist who won a Nobel Prize for his study of the stars appeared first on Search Engine Land. Please visit Search Engine Land […]

This post is by ProBlogger expert Ellen Jackson of Potential Psychology Have you ever uttered the phrase, ‘One day I’ll…’? Of course you have. We all have. One day I’ll schedule my social media One day I’ll improve my web site One day I’ll organise my images (a personal favourite) One day I’ll start a […]

When embarking on demand generation channels such as Facebook and Google Display Network, it is important to first ensure that you understand your core audiences and how to best speak to them. The first two initiatives that you should prioritize during the set-up phase is determining the types of audiences and personas you want to […]

A few members of the TopRank Marketing content marketing dream team. As the digital landscape continues to grow and shift, digital marketing — particularly content marketing — has a majority stake in most brands’ marketing strategies these days. After all, nearly half of the world’s population now uses the internet, and we want our content to […]