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 The Matt Hancock app, which launched this week and quickly ran into a storm of criticism for displaying an unfortunately lax attitude to privacy, has caught the attention of the UK’s data watchdog. Awkward. Read More Build your free WordPress website with Host2.us free hosting today!

Influencer marketing is like word-of-mouth on steroids: people trust influencers just as much as their friends and family, but influencers have a lot more reach than individual customers. According to McKinsey, influencer marketing campaigns bring in $6.50 for every dollar spent, and twice the sales of paid advertising. So how come only 15 percent of […]

The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]. Buffer teamed up with Social Media Week to collect data from over 1,700 marketers and create a new report with insights ranging from huge opportunities with messaging apps to how successful marketers are measuring social media ROI. Buffer Blog […]

 David Marcus, Facebook’s vice president of Messaging Products, responded to the backlash against Messenger Kids when he spoke at the Upfront Summit in Los Angeles on Thursday. “Families will be better off because it exists,” said Marcus. “I firmly believe that it is a good product.” Read More Build your free WordPress website with Host2.us […]

I’ll be honest: I don’t like general marketing statements. You know the ones. I cringe a little bit when I hear “know, like, and trust.” The problem is that these are too flimsy. They’re not actionable or instructive. And they very rarely come with cold-hard data behind it. Turns out, though, that there’s a little […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New Google Assistant features, improving ROAS & Carter G. Woodson Google doodle appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website […]

 Snap Inc. just launched a merchandise store. The goal isn’t to make money yet, but it proves the potential for an in-app commerce platform for other brands. Read More Build your free WordPress website with Host2.us free hosting today!

Before I address the burning question in the headline, let’s rewind to the start of product awareness month for some context. blockquote h2 {margin-left:0px !important;} blockquote p {font-size: 1rem !important;} blockquote p em {font-size: 1rem !important;} .single-post .card-system-page.section-lib-post.container .lib-container {max-width: none; width: 100%;} .single-product-marketing .card-system-page.section-lib-post.container .card-system-sidebar {display: none;} hr {margin:70px auto 80px auto !important;} a […]

 Facebook’s $19 billion acquisition of WhatsApp sounds smarter and smarter. CEO Mark Zuckerberg announced on the Q4 2017 earnings call today that WhatsApp now has 1.5 billion users and sees 60 billion messages sent per day. That’s compared to 1.3 billion monthly users and 1 billion daily active users in July. Read More Build your […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google EU rivals, Bing Ads tracking fix & Google speed index update appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website […]