How to Deliver Relevant Marketing Content by Segmenting Your Email Subscribers

How to Deliver Relevant Marketing Content by Segmenting Your Email Subscribers

Email marketing needs to be a top priority for your company’s content strategy. In fact, 80% of retail brands named email marketing as the top driving factor in customer retention. Plus, email has the highest ROI per $1 spent compared to other content strategies. On average, for every $1 you spend on your email campaigns, you can […]

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Integrating Internet of Things (IoT) with Marketing Automation Platforms: Use Cases

Integrating Internet of Things (IoT) with Marketing Automation Platforms: Use Cases

It’s estimated that by 2020 nearly 75 billion devices worldwide will be connected through the Internet. They would range from consumer devices like home appliances and cars to industrial machines such as cargo containers and wind turbines. The volume of data generated and used by all of these devices will be astronomical but analyzing the […]

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Google Maps takes on Facebook Pages with new ‘Follow’ feature for tracking businesses

Google Maps takes on Facebook Pages with new ‘Follow’ feature for tracking businesses

Google Maps has been steadily rolling out new features to make its app more than just a way to find places and navigate to them. In recent months, it’s added things like group trip planning, music controls, commuter tools, ETA sharing, personalized recommendations, and more. Now, it’s introducing a new way for users to follow their […]

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5 Powerful Messaging Tactics For 2019 And Beyond From Marketing Experts

5 Powerful Messaging Tactics For 2019 And Beyond From Marketing Experts

Welcome to the third installment in our multi-part “Collective Wisdom” series of content marketing strategy articles. In this Pubcon-themed episode, you’ll learn powerful methods for creating engaging and bookmark-worthy messaging, featuring insight from some of the world’s top digital marketers who spoke at Pubcon Pro Las Vegas 2018. Previously in “How to Boost Your Content […]

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Facebook is building Lasso, a video music app to steal TikTok’s teens

Facebook is building Lasso, a video music app to steal TikTok’s teens

Facebook is working on a new app that it hopes could win back the attention of teens while capitalizing on its recently-attained major label music licenses. Facebook is building a standalone product where users can record and share videos of themselves lip syncing or dancing to popular songs, according to information from current and former […]

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