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What can B2B marketers learn from the top presentations that were on tap during Forrester’s recent B2B Summit North America 2023 event? Forrester’s B2B Summit North America conference — which took place in Austin, Texas as well as online — explored how B2B sales, marketing and product leaders can defy uncertainty with consistent and scalable […]

We’ve all had frustrating experiences browsing the web on our phones. Load times that seem to carry on longer than that new Black Mirror episode. (Those things are practically feature films at this point.)  Pages that are cluttered and more difficult to navigate than a situationship. Long, rambling blocks of text that make it tough […]

TikTok has launched a free AI tool that can create scripts in a matter of seconds. The feature, called Script Generator, is available to all TikTok Creative Center users with a desktop TikTok for Business account. Why we care: The Script Generator will make life easier for advertisers by generating scripts for them. And the […]

The Top 5 Actions to Successfully Scale Your Small Business written by John Jantsch read more at Duct Tape Marketing The journey of growing your small business can be an exciting one, but also full of challenges. To make the process smoother, here are my top 5 critical actions I believe every small business needs […]

If you are like me, you’ve been lost in the land of true crime documentaries, way too many zombie shows, and, of course, reality television (shoutout to the Bravo fans out there!). In the endless binging of monotony, violence, and mindless content consumption, I have been craving some feel-good entertainment. Enter Ted Lasso!    Ted […]

Google has begun the rollout of the new perspectives filter in the mobile search results this weekend. This feature was announced at Google I/O and we have seen previews and tests from Google over the past months related to this feature and now it is live. What it looks like. Here is a screenshot of […]

Google and Microsoft are placing ads into AI experiments without giving brands the choice to opt out. Advertisers are now concerned that their products and services could be promoted next to inappropriate content. Why we care: Brands could potentially be at risk of damage to their reputation should their products or services be advertised next […]

TikTok is reportedly planning to quadruple its global ecommerce operations, with the goal of selling $20 billion in merchandise. The ByteDance-owned social media app will rely heavily on rapid growth in Southeast Asia to reach its optimistic target. TikTok also hopes to also boost sales in the U.S. and Europe, Bloomberg reported. Why we care: […]

The B2B Marketing Benchmark [Report] 42 percent of chief marketing officers believe that eagerness to adopt new technology is among the top skills for their teams to possess, with the value of AI technology expected to see a twenty-fold increase by 2030, reaching $2 trillion by 2023, while B2B marketing has shown resiliency and found […]

Successful Remote Work Through Asynchronous Management written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Liam Martin In this episode of the Duct Tape Marketing Podcast, I interview Liam Martin. He is the co-founder of Time Doctor and has been working remotely for over 20 years; working with thousands of companies […]