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Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast, I interview Rodney Zemmel. He is co-leader of the McKinsey Digital Practice,  a senior partner based in New York, and a member of McKinsey’s […]

Google has been accused of unfairly monopolizing the digital advertising market resulting in a significant drop in advertising revenue for publishers. Gannett, the publisher of USA Today, is suing the search engine for using “deceptive commercial practices” and breaching U.S. antitrust and consumer protection laws. Why we care: This is the latest in a string […]

We don’t often think of them this way — probably because it makes them sound suspiciously like homework — but every game is a kind of teaching tool. The mechanics of the game are a metaphor for the lessons that game means to impart. Succeeding at the game means internalizing these lessons. But the thing […]

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When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers searching for your local business. Local competition is hotter than ever, and if you’re not on top of your rankings, you can bet your competitors are. Here are five local SEO tactics […]

Few buyer journeys start and end with clicking a giant “buy now” button at the top of a homepage or product page. A great blog alone won’t be enough to turn subscribers into buyers if the benefits of what is being sold aren’t crystal clear.  The average user spends most of their journey in the […]

Google has filed a lawsuit to dissuade scammers from using Google Maps and Business Profiles to post fake businesses and fake reviews. Google said “bad actors posted more than 350 fraudulent Business Profiles and tried to bolster them with more than 14,000 fake reviews. The lawsuit. You can find the court document over here that […]

LinkedIn Adds New Video Ad Options, Expands Access to Conversation and Thought Leader Ads Microsoft-owned LinkedIn has rolled out an array of new options for video ads accompanying long-form video content on the professional social platform, along with expanding access to its Thought Leader Ads and Conversation Ads, LinkedIn (client) recently announced. Social Media Today […]

Alexa, add organic baby carrots to my grocery list and play Walk This Way by Run-D.M.C.! Artificial intelligence (AI) has revolutionized the way we live. From virtual assistants to self-driving cars, AI-powered technology is transforming us into a more efficient species by automating mundane tasks, providing personalized recommendations, and helping us make informed decisions. But […]

How To Retain Top Talent While Prioritizing Their Quality Of Life written by Felipe Orrego read more at Duct Tape Marketing Marketing Podcast with Joe Mull In this episode of the Duct Tape Marketing Podcast, I interview Joe Mull. He is the founder of the BossBetter Leadership Academy and hosts the popular BossBetter Now Podcast, […]