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We’re living in a new reality. For decades, companies dictated their interaction with consumers. Brands chose how they would communicate and when to deliver messages. However, the consumer climate has dramatically changed. Technology has enabled and empowered customers to control the types of conversations they have with companies. The rising issue is that most companies […]

I use a lot of different tools and various software for marketing. But one of my absolute favorites is BuzzSumo. I love it! At this point, I consider it a linchpin useful for several different aspects of marketing. And apparently I’m not alone. Big name brands, such as TechRadar, TechTarget and even Rolling Stone magazine, […]

When you hear the names Tesla, Einstein, Da Vinci or Earhart, what comes to mind? For me, these are people who pushed boundaries, didn’t settle and changed the world. In the end, what they really have in common is that they all produced “great work”. Today more than ever, marketers are challenged to constantly push […]

It’s a wrap! Unbounce just hosted its 4th annual Call to Action Conference, with 1,200+ of the brightest marketers from brands like MEC, Adobe and Vimeo in attendance. On stage, our roster of marketing experts (Rand Fishkin, Mitch Joel, Mari Smith and Scott Stratten to name-drop a few) shared marketing predictions and loads of actionable advice. […]

 While the world waits for Instagram to launch a location-sharing feature à la Snapchat, it’s worth wondering about the potential arrival of something far more simple and obvious: user-preset filters. Instagram now allows you to prioritize your favorite filters at the beginning of the list and leave the ones that you don’t use often at […]

This is the first post in our series on Guest Posting, with a focus on benefits other than just SEO, for a more successful and fulfilling approach to finding readers for your blog. Guest posting is not all (or even mostly) about SEO. My first experience of ‘guest posts’ was back in 2005 here on […]

Created in 1916 by President Woodrow Wilson, the U.S. National Park Service is often cited as America’s best idea. The post Fourth of July Google doodle inspired by U.S.’s 1st National Parks director, Stephen Mather appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website […]

Today marks the birth of American independence. While it took collaboration, respect and strategic thinking to persuade Continental Congress to formally adopt the Declaration of Independence 241 years ago, the impact and importance will forever be remembered throughout history. This is a lot like influencer marketing (although, Congress will not be involved). Starting over 200 […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YP acquired, PPC trends & tennis Doodle appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

 After more than a year in beta testing, AdHawk has opened its doors to all advertisers. AdHawk brings the data from your different campaigns together in a single dashboard. Read More Build your free WordPress website with Host2.us free hosting today!