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Gartner recently recognized the importance of student experience in their April 2017 report, “The Future of the Student Experience is Personal.”  Higher education institutions need to help students succeed, and a personalized and integrated student experience is one of the key ways to do so.  The CIOs of the higher education institutions are standing up […]

Check out these screen shots of the new Google Search Console user interface. The post Google beta testing brand-new Google Search Console design appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

There’s a dark side and a beautiful future built around every new tool and technology that comes along. For all the brilliance of marketing automation, artificial intelligence, and chatbots, there are all kinds of ways to use these tools to alienate and upset your customers, as well. As with all pursuits, we have to look […]

A part of using analytics is knowing what user behavior is driving what action. Most tools only give you surface-level data. For example, you’re aware that signups decreased last week, but you won’t know which segments are behind any trends in your KPIs. And that makes it pretty useless. Activity Report is our approach to […]

Facebook marketing is somewhat of a double-edged sword. On the one hand, Facebook had 1.94 billion monthly active users as of Q1 2017. That’s the most users of any social network by far. On the other hand, its organic reach is lousy. According to a study by Social@Ogilvy, Organic reach has declined to just six […]

Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes. Multiple definitions exist of the term such as that given by Altimeter Group: The re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at every touchpoint in the […]

Imagine if an art museum contained every single painting created over a hundred-year period. It wouldn’t be much fun to visit, right? Hundreds of thousands of images, of wildly varying quality, without organization or context? It would be like a Google image search crossed with a garage sale. Content curation is what turns a warehouse […]

 Borrowed location databases are paying off big time for Snapchat. They allow users to turn any nearby landmark or business into a stylized geofilter that they can overlay on their photos and videos. Before Snapchat partnered with location data providers Foursquare and Factual, only a few popular neighborhoods, cities, and places had their own geofilters. […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Sales funnels, search pics & editorial changes appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

 Facebook confirmed it has begun testing a new GIF maker in the camera feature of the main Facebook mobile application. The feature, which is available with the tap of a button at the top of the screen, lets you shoot footage that you can then save in GIF format to your device’s photo gallery, post […]