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Are you annoying your customers? Probably so. Inundating your audience with multiple messages at inconvenient times isn’t helpful. Therefore, it’s important to know when and how to engage with consumers. “Marketing is your way of connecting with your customers as well as a way to convey your business’ personality and values – it’s an essential […]

When you hear the phrase seasonal keywords, what comes to mind? Is it Black Friday, Cyber Monday, Christmas and general holiday-related keywords? Well, that’s definitely part of it. Of course, you’ll want to put the extra energy into optimizing your keywords for the holidays. After all, holiday retail sales during November and December brought in […]

In today’s competitive and content-saturated digital landscape, it’s no secret that it’s becoming increasingly difficult to connect, engage and inspire action from our audiences using only “free” or organic marketing tactics. As a result, digital advertising, often dubbed “pay-to-play” by marketers, is steadily on the rise. In fact, last fall, eMarketer forecasted that digital advertising […]

The pay-per-click landscape has become so saturated that only the most analytical marketers are able to continuously turn a profit from their paid search, display and social campaigns. Data-driven marketers who are able to effectively manage PPC campaigns to a target cost per conversion (a.k.a. cost per lead) will continue to see campaigns with a […]

 Until now, any Facebook Page that posted a link could change the headline, body text and image that appeared in the News Feed preview. To combat false news without stifling responsible publications, Facebook is now starting to disable the ability of all Pages to edit the previews of the links they post in the Page […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Search Console beta, Amazon Echo Show & link building mistakes appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with […]

With natural language, users can quickly get data without having to dig for it from both desktop and Google Analytics’ mobile apps. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Spearmint LOVE started off as a baby clothes blog less than five years ago. Founder Shari Lott had already built up a strong online presence with her popular mommy blog of a similar name, SpearmintBaby. The premise was simple. She’d feature and share products she thought other moms would like. One day, in search of […]

The role of Chief Marketing Officer, CMO to me and you — has undergone a massive amount of change over the past few years. To be successful today's CMOs need to be more than just marketers.  A lot more.  Recently NGDATA released a guide entitled Anatomy of a CMO: Education, Experience, Salary Data, and More Insights on […]

[Editor’s Note: Please join me in welcoming another new author to TopRankBlog.com, Nick Nelson. Nick is a Content Strategist that has been with the TopRank Marketing team for a few months and spends his time creating great content for some of our enterprise B2B clients. Welcome Nick!] If you build it, they will come. Ah, […]