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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Apple hirings local experts, SEO tips & location ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free […]

 Google is creating a visual publication format for media companies similar to Snapchat’s “Discover,” based on its AMP mobile optimization technology for webpages and called “Stamp,” according to a new Wall Street Journal report. The program is said to be announced as soon as next week, and could include a range of publishing partners including […]

Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance. The post The 4 Ps of SEO & digital marketing appeared first on Search Engine Land. Please visit Search Engine Land for the […]

Given that Google changes its search algorithm 500-600 times each year, it’s not surprising marketers get confused sometimes. Speculations about the latest SEO trends run rampant and are a breeding ground for many myths. For this reason, it’s sometimes difficult to tell fact from fiction. Of course, the Internet provides the perfect framework for misinformation […]

Everything You Need to Know About Using Video in Social Marketing [Infographic] We often hear how engaging videos are on social media – but there’s certainly a trick to getting it right for your audience. This infographic shows highlights from a recent study from Animoto, where 1,000 consumers sounded off on what they wanted to […]

 Nerdy Google has failed at social time and time again, so it considered buying teen sensation Snapchat. According to reports, the search giant held informal talks with Snap and floated an offer of $30 billion in 2016 before Snap’s last funding round, and just before its IPO this year. That offer was apparently an open […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google quality raters update, Google shopping cards & mobile-first appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free […]

These days there’s no question that great content is a foundational element of any marketing strategy—especially in B2B. In fact, according to Content Marketing Institute’s (CMI) 2017 benchmarking report, 89% of B2B marketers use content marketing to “attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” And thanks to yet another […]

You’re a product marketer and it’s five weeks away from a major launch. The office is buzzing with excitement and tensions are rising by the day. Your marketing team is busy prepping all the essential pieces in your marketing launch toolkit, from email communications to paid advertising to PR initiatives and beyond. But something’s missing. […]

 Oren Peli, who wrote and directed the enormously successful film Paranormal Activity, is launching a new iOS and Android app designed to help users create, find, and join local events. Spot‘s launch might be doubly surprising — not only is Peli launching an app, but it seems like an odd idea to come from someone […]