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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google’s new save feature, SEO mistakes & AdWords presentations appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free […]

Churn is a fascinating thing. When users keep coming back month after month, it helps you grow your business rapidly and it makes you a very happy business owner. But when you’re losing more customers than you’re gaining, it can spell disaster for your business. What makes it frustrating is that you don’t always have […]

Arguably, the biggest Google algorithm shakeup of 2017 occurred on March 8. Of all things, it was called…Fred. The sheer randomness of the name and the massive drop in traffic that many sites experienced have left a lot of marketers scratching their heads. What happened, who was affected and why? More importantly, what steps do […]

Lately, there’s been a big push for adding humor and personality into B2B marketing. I’m all for it—not only does it play into my natural strengths, it means that B2B marketers can bring more creativity and fun into their day-to-day. It may be hard to cast off the idea that we on the B2B side […]

Being a modern-day Paid Media Manager can make you feel a bit like Sisyphus. Your VP of Marketing has charged you with rolling a boulder uphill (continuously optimizing your AdWords campaigns even when you’ve reached your quarterly objectives). Image via Shutterstock. This becomes especially painful when you’re getting diminishing returns out of your optimization efforts. […]

 Snap shares fell 4% and closed at a record low on Tuesday at $13.10, but it wasn’t just because of the dreaded lockup expiration, which allowed some insiders to finally sell shares. Snap faced another devastating blow when it was revealed that the company won’t make it into the S&P 500, a popular stock market index. The way […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google image badges, Google Search Console beta reports & keyword research appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with […]

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]

[Editor’s Note: Please join me in welcoming another new author to TopRankBlog.com, Elizabeth Williams. Elizabeth is an Account Manager that has been with the TopRank Marketing team for almost a year and spends her time managing the needs of our awesome clients! Welcome Elizabeth!] From my first day of preschool, everything I’ve encountered in life, I’ve compared […]

 Snap, the Snapchat parent, closed the day down just 1% Monday after the first phase of the dreaded lockup expiration, which meant that some insiders are now eligible to sell shares. The anticipation of a big selloff had been putting downward pressure on the stock for weeks, but it appears that enough of that fear was already […]