Content Marketers, This Is Not a Drill: 5 Alarm Bells from BuzzSumo’s Latest Report

Content Marketers, This Is Not a Drill: 5 Alarm Bells from BuzzSumo’s Latest Report

AWWOOOOGA! AWOOOOGA! Content marketers, there is a content marketing emergency happening right now. This is not a drill. Please gather your belongings and exit the building in an orderly fashion. Go to your predetermined meeting spots to verify that your co-workers are safe, and start making a plan for the future. I’m not naturally an […]

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Facebook is creating a news section in Watch to feature breaking news

Facebook is creating a news section in Watch to feature breaking news

 Facebook is going to create a new news section in its video streaming platform Facebook Watch to feature breaking news stories. The move, which Campbell Brown, the company’s year-old head of news partnerships, announced onstage at the Code Media conference in Huntington Beach, is part of a broader evolution of Facebook’s news strategy. Read More […]

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Social Media Marketing Spotlight: U.S. Bank Rallies Local Allies for a Friendly, Engaging #MNNice #NiceOff

Social Media Marketing Spotlight: U.S. Bank Rallies Local Allies for a Friendly, Engaging #MNNice #NiceOff

Roughly 120,000 visitors from 130 countries descended on the Twin Cities last week to take part in Super Bowl LII festivities hosted in downtown Minneapolis. To welcome visitors to the Land of 10,000 Lakes, Minneapolis-based U.S. Bank—which just so happens to have its name on the stadium that hosted the big game—wanted to give visitors […]

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Death of Facebook Organic Reach = New Opportunities for Influencer Marketing

Death of Facebook Organic Reach = New Opportunities for Influencer Marketing

Earlier this month, marketers were shocked to learn that Facebook would be making more major changes to its News Feed, effectively bringing brand and publisher organic reach to zero by prioritizing high engagement content from family, friends and groups. In a formal statement posted on his own Facebook page, Mark Zuckerberg said: “We built Facebook […]

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