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Facebook has announced it has stopped accepting ads paid for by foreign entities that are related to a referendum vote in Ireland later this month, saying it’s acting to try to prevent outsiders from attempting to skew the vote. The referendum will decide whether to repeal or retain Ireland’s constitutional ban on abortion. “Concerns have […]

It has emerged that Cambridge Analytica, the political consultancy firm at the center of a data misuse storm involving Facebook user data, has also been banned from advertising on Twitter’s platform. Facebook suspended the company’s account in March after fresh revelations were published about how user data had been passed to the company by a […]

Misinformation is spreading like wildfire. On Twitter, it’s no different. Numerous spam accounts and bots plague Twitter. They share false and misleading information, which has negatively impacted user experience. The network is now working to correct some of these problems, but only time will tell with how the network will fare. But if new 2018 […]

European Union lawmakers want online platforms to come up with their own systems to identify bot accounts. This is as part of a voluntary Code of Practice the European Commission now wants platforms to develop and apply — by this summer — as part of a wider package of proposals it’s put out which are […]

Facebook’s admission to the UK parliament this week that it had unearthed unquantified thousands of dark fake ads after investigating fakes bearing the face and name of well-known consumer advice personality, Martin Lewis, underscores the massive challenge for its platform on this front. Lewis is suing the company for defamation over its failure to stop bogus […]

Last year, my friend checked her Instagram engagement numbers and noticed something unusual. They tanked. “I used to get lots of likes and comments, but now it has totally dropped off,” she told me. I asked her what she was doing differently. Her answer? “Nothing.” And that was the issue. Instagram has changed a lot […]

Every now and then, the overlords of the Internet decide to change things up in the digital marketing world. And with how fast things change, it can sometimes be easy to miss a noteworthy tidbit of news. One such tidbit recently came to light, and it’s definitely worth your attention. Namely, Facebook has started taking […]

Facebook has another change in the works to respond to the European Union’s beefed up data protection framework — and this one looks intended to shrink its legal liabilities under GDPR, and at scale. Late yesterday Reuters reported on a change incoming to Facebook’s T&Cs that it said will be pushed out next month — meaning […]

Promoting on social can feel like a popularity rollercoaster. One minute, you’re on top. Your post is taking off – skyrocketing through timelines and racking up likes and shares. But the next time you post? Crickets. The likes are trickling in, comprised mainly of your team members and the intern’s mom. It’s like everyone forgot […]

Out of all of the different facets of digital marketing, social media tends to change with the most immediate and drastic results. There is always a new platform emerging for marketers to look into and master to stay ahead of the trends. And with algorithms on big platforms like Facebook always evolving, you have to […]