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Social media marketers, how are you feeling? Take a minute to breathe if you need to. The last few months have been a wild ride. Fatigue, vertigo, and even a little nausea are perfectly understandable. As I said before, social media isn’t dying, but it is changing. Marketers are used to quick changes, naturally, but […]

You blog because you want people to discover your content and engage with it. But sometimes, your reach just isn’t large enough. That’s why it’s good to diversify your content. Creating more content and putting it in more places gives you as many views, readers, and customers as possible. If you want to boost brand […]

Remember Orkut? Or Friendster? How about MySpace and Classmates? Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. For every success like Snapchat, there are plenty of others that failed to gain any serious momentum, even if they were fun and innovative ideas. […]

Your content is poppin’. Polished and proofed, you’ve put this piece of content through the wringer to get it ready. Now all you have to do is let people know where it is and wait for those likes, retweets, and accolades to start rolling in. So you keep waiting. And waiting. Nothing happens. You might […]

Social Media Trends – Where Should You Focus Your Energy In our last episode I covered seven trends in social media and blogging. In today’s episode I want to discuss where you should focus your energy as a blogger. There’s so much we could do.but what should we do? Don’t become overwhelmed and perplexed. Instead, […]

Time moves faster on the internet. Last month’s memes are about as relevant as a 1920s vaudeville show. Even a bona fide viral phenomenon from just a few years ago seems quaint and dated. Twitter and Facebook are only 12 and 14 years old, respectively. But they’re aging at internet speed. And right now they’re […]

So much for ‘We are accountable‘; Facebook founder and CEO Mark Zuckerberg has declined a summons from a UK parliamentary committee that’s investigating how social media data is being used, and — as recent revelations suggest misused — for political ad targeting. The DCMS committee wrote to Zuckerberg on March 20 — following newspaper reports based on […]

Key Themes and Trends from the Social Media Marketing World Conference In today’s episode, I want to share seven trends people were talking about at the Social Media Marketing World mega-conference recently held in San Diego. Social Media Marketing World is probably one of the biggest social media conferences in the world.  Seven main themes […]

Who’s to blame for the leaking of 50 million Facebook users’ data? Facebook founder and CEO Mark Zuckerberg broke several days of silence in the face of a raging privacy storm to go on CNN this week to say he was sorry. He also admitted the company had made mistakes; said it had breached the […]

The United Nations has warned that Facebook’s platform is contributing to the spread of hate speech and ethnic violence in crisis-hit Myanmar. It’s yet another black mark against social media at a time when the tech industry’s reputation as an accelerator of false information is attracting criticism from the highest places. This week the government of […]