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As a marketer, you know how valuable audience connection is. When you truly connect, you build trust and increase the likelihood of repeat purchases and interaction. These days, there are more and more ways for marketers to reach their target audiences. From TikTok to in-feed Instagram ads, marketers are encountering never-before-seen amounts of opportunity for […]

Is Facebook Still a Useful Play for Small Businesses written by John Jantsch read more at Duct Tape Marketing You may very well be asking the question posed in the title of this post because you’ve been following the recent damning Facebook whistleblower testimony, or maybe you’ve just had this sinking feeling for several years. […]

Pinterest is a great way to get your brand noticed online. After all, the world’s 14th largest social network boasts around 454 million active monthly users. Brands looking to boost performance on Pinterest should be keeping Pinterest image sizes in mind. Certain image sizes are more likely to catch the eyes of Pinterest users, and […]

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Say “Hi” to your business’s new best friend: business Pinterest accounts. Eighty percent of Pinterest pins are repins, which means this is a platform that values sharable content. The average lifespan of a pin is three […]

Snapchat is an invaluable tool for growing just about any business or personal brand. To use it well, you need to get more Snapchat friends. While Instagram is awesome for showcasing products and edited “best versions,” Snapchat kills it at being completely natural. It doesn’t hurt that 293 million people are active on that platform […]

The number of worldwide social media users will surpass 3 billion by 2021. That’s more than a third of the Earth’s population! That creates an incredible opportunity to reach online users, and you shouldn’t pass it up. However, not every platform works the same for every business. That’s why it’s important to review what’s working […]

If you know me, you know I love Instagram. Why? Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it.  But just like any social network, it requires a lot of time and work. Here’s the thing though, by automating your Instagram, […]

Facebook is in the hot seat again. The Wall Street Journal published a powerful multi-part series on the company this week, drawing from internal documents on everything from the company’s secretive practice of whitelisting celebrities to its knowledge that Instagram is taking a serious toll on the mental health of teen girls. The flurry of […]

Facebook today is announcing the launch of new products and features for business owners, following the threat to its ad targeting business driven by Apple’s new privacy features, which now allow mobile users to opt out of being tracked across their iOS apps. The social networking giant has repeatedly argued that Apple’s changes would impact […]

Ireland’s Data Protection Commission (DPC) has yet another ‘Big Tech’ GDPR probe to add to its pile: The regulator said yesterday it has opened two investigations into video sharing platform TikTok. The first covers how TikTok handles children’s data, and whether it complies with Europe’s General Data Protection Regulation. The DPC also said it will examine […]