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There’s no denyin’ social media is a powerful tool you can use to increase brand awareness and connect with your target audience, but the pandemic has taken this to a whole new level. Social media use during the pandemic has gone “way, way up”. In a recent survey, a whopping 72% of respondents said their […]

The username you use on social media sites can either help or hurt your brand.  One way to make sure that it helps your efforts is by making sure that the username conveys what you want it to convey.  If people are searching for content related to your brand, they should be able to find […]

Are you struggling to keep up with your Instagram and Facebook marketing?  DMs and comments falling through the cracks? Do the multiple tabs for all your accounts and features like the Ad Manager drive you nuts? Then you’re going to fall head over heels with Facebook Business Suite. It’s the platform’s newest creation, designed to […]

With 2.91 billion monthly active users (MAU), Facebook is the most popular social media network. That makes it a powerful tool for businesses to reach their marketing, sales, and revenue goals. Unfortunately, navigating the world of Facebook ads is not always easy. Sometimes you may step on landmines that can land you in Facebook jail. […]

We’ve all seen those awe-inspiring accounts where it seems like Instagrammers are raking in serious cash just by posting selfies of themselves traveling. Unfortunately, it’s not as easy as it looks to drive Instagram followers to buy. The reality is that it’s a gradual process. Don’t get me wrong – the platform is great for generating […]

Think the only way to reach a large audience on LinkedIn is with paid ads? It might take more time to build your audience and engage people through organic LinkedIn marketing, but it’s well worth the time and effort. Here are ten tips to help you take your organic LinkedIn marketing to the next level. […]

When you’re taking your time to curate the perfect images, add the best filters, and write the catchiest captions for social media, it can be easy to overlook a less “urgent” element. This element lives in the background of your social posts, and its proper use could be beneficial for SEO and accessibility alike. What […]

When Snapchat was founded in 2011, it was primarily used by younger audiences to share everyday images about their lives. Over the years, however, the platform has become a powerhouse for online marketers with more than 306 million daily active users and annual revenue of $2.5 billion.  Influencers looking to create a following—and a business—for […]

Feeling uninspired by your social media content lately? It happens more than we’d like to admit.  With the competitive demands for new content, it can be challenging to constantly brainstorm fresh, unique ideas. To help break you from your creative slump, we’ve explored five social media content hacks that will completely reinvigorate your timeline and […]

Learning how to use GIFs on Instagram Stories is a great way to give your audience exactly what they want: To know who you are and why they should do business with you. GIFs get the point across quickly and save the small talk for later. In this guide, you’ll learn why you should start […]