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As a savvy internet user, you might think no one clicks on Facebook and Instagram ads. You’d be wrong. In 2021, Meta made over $114 billion in revenue from advertising. Someone’s clicking. But who, and how do you get them to click on your ads? I’ll show you. Many marketers who tried Facebook ads, especially […]

Not that long ago, it was all about Facebook, Instagram, and Twitter, but now everyone is talking about TikTok. It seems like every top brand is on there, and even smaller businesses like Elf Cosmetics and start-ups like Vessi are taking the platform by storm. The social media site is so wildly popular that TikTok […]

You’ve probably all done it: launched an ad campaign only to find it didn’t quite hit the spot. Perhaps you didn’t quite reach the audience you wanted to, and the ads didn’t convert the way you hoped. It’s a waste of time and money, isn’t it? So wouldn’t it be good if there was a […]

While many B2B marketers are focused on Boomer and Millennial age senior marketing executives, what are B2B brands doing to connect with the next Generation of buyers? You know, those junior marketing pros born after 1997 aka Gen Z? Content Director at Semrush, @LenoxPowell, shared useful insights about connecting this up and coming group of […]

If you need an alternative to Hootsuite to manage your social media presence, our selection for the best option is Sprout Social, thanks to its impressive versatility. Try Sprout Social today with a 30-day free trial offer! With nearly 20 million marketers using its software, Hootsuite is a highly popular brand in the social media […]

Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not anymore. Social media referrals have stagnated at around 5 percent of all traffic for years. The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social […]

Do you want to learn Instagram marketing? Well, before I teach you and give you some Instagram marketing tips, let me first give you an overview of Instagram as it will help you. Since its creation, it has grown into the ultimate platform for sharing photos. Over 2 billion active users worldwide are on the […]

Want to jump straight to the answer? Our recommendation for most people is Iconosquare, because it’s easy to use, has all the features you need, and is trusted by some of the world’s biggest brands.  Without understanding your Instagram analytics, you’re not going to grow. And yet, many people rely on trying to guess at […]

If you don’t know what an influencer is, where have you been living for the past decade? Influencers have transformed the way customers and brands use social media. For most brands, they are part of a core marketing strategy that drives awareness, traffic, and sales. Influencers wield a lot of power. If you can get […]

Want to jump straight to the answer? The best social media scheduling tool for most people is SocialBee. It has a ton of features and a great price point, and it makes both posting and growing on social platforms effortless. Try for free now.  One of the biggest drawbacks of using social media is the […]