2 new Google Display & Video 360 audience solutions

Google just announced two new updates regarding first-party data and machine learning with Display and Video 360. The two new updates are optimized targeting and Exchange Provided Identifier, also known as EPID. Optimized targeting Optimized targeting helps advertisers expand their reach across relevant audiences and increase ROI by finding new and relevant customers likely to […]

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B2B Marketing News: B2B Buyers Value Brand Reputation, Business Video Benchmark Report, State of Blogging Trend Study, & LinkedIn’s New Features

B2B Marketing News: B2B Buyers Value Brand Reputation, Business Video Benchmark Report, State of Blogging Trend Study, & LinkedIn’s New Features

What Delays the B2B Buying Process? 30.2 percent of B2B buyers have said that a business’ reputation both online and offline is the top factor when it comes to selecting a specific B2B service, with 20.9 percent pointing to online ratings, 18.6 noting price and service comparisons, and 14 percent who said client testimonials, according […]

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