Not everyone wants to buy what you’re selling. For your startup company to be successful, you need to identify your target market. This is one of the first steps of launching a startup company. But it’s much easier said than done. If you don’t have a clear target audience in mind, your marketing campaigns are […]

 Snapchat doubled its Rest of World revenue this quarter. That’s a surprise, considering CEO Evan Spiegel never seemed to care about anyone but U.S. teens. Snapchat’s Android app was buggy. Its videos loaded too slowly on weak connections. And Spiegel even admitted “Historically we’ve really focused our efforts on markets where [high-end phones and broadband […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Search Console live, Quora ad targeting & Google search app update appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website […]

It seems like most companies redesign their website every year or so. New trends gain steam, so they want to be more ‘contemporary’ or ‘flat.’ Or new color schemes are en vogue. So every site you visit looks Asana-bright. Everyone now wants to update their site on the same regular basis. I love experimenting with […]

Transformation has become an archetypal buzzword. Its connotations are hardwired into technological change, but there’s more to it than simply plugging in a new platform or solution and hoping for the best. To demystify what transformation really means for global organisations, the latest Eloqua User Forum heard from Oracle Marketing Cloud experts and leading brand […]

Anxiety. Relief. Pain. Desire. Frustration. We’ve been talking a lot about emotion lately. And for data-driven marketers, it’s easy to…Read blog postabout:A tactical guide to creating emotional connections with your customers The post A tactical guide to creating emotional connections with your customers appeared first on WiderFunnel Conversion Optimization. Build your free WordPress website with […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Super Bowl search ads, Google SEO audit tool & WordPress appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us […]

 I’ve been struggling with whether or not to download Facebook’s new app aimed at children, Messenger Kids, onto my daughter’s iPad. This weekend, I took the plunge. I sat with her as she typed her first message and sent a selfie. I watched as she discovered GIFs. I wasn’t sure I had done the right […]

Where is your website traffic coming from? If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list. You won’t be able to generate leads for your business if nobody can find you. Did you know 93% of experiences on the Internet […]