“So much time and so little content to create.” – Said no one ever Let’s face it marketers, creating a quantity of quality content isn’t easy. Even more so, creating a quantity of quality content that your audience cares about is even more difficult. So, when you don’t have an unlimited budget or execution resources, […]

Managing your ad campaigns can be incredibly tedious. You probably don’t need me to tell you that though, because you’re looking at them every day. You’re also making the same changes on a monthly, weekly, and even a daily basis. And it’s not like you can just quit AdWords either. Google has reported that businesses […]

.twitter-tweet{margin-left:auto !important;margin-right:auto !important;} Just last week you may have joined us, along with 8,000 other marketers online for our first ever Marketing Optimization Week. Held over four days (February 20-23), experts from Hanapin, Emma, Zapier, Drift, Microsoft and more shared their tactics for refreshing your marketing and getting past a results slump. Running 14 sessions […]

The very beginning of any relationship is awkward. Do you think your customers feel that way about the beginning of their relationship with you? Because if they do, that’s bad. It’s a severe threat to your business! It’s kind of like being on time for a party. Everyone’s feeling things out, sizing up the room, […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google expands featured snippets, voice search ranking study & Rand Fishkin moves on appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress […]

 A recent Facebook algorithm change seems to have claimed a high-profile casualty: LittleThings, a digital publisher focused on inspirational and how-to content for women, which shut down yesterday. I wrote about the company at the beginning of 2016, when it raised debt funding from City National Bank. At the time, it seemed to be flying […]

Search Engine Watch sister site ClickZ has just launched the first report in its new series of buyers guides, which aims to to disentangle and demystify the martech landscape for marketers. The guide, which focuses on bid management tools, covers a range of market leading vendors and draws on months of research and more than 1,600 customer […]

Marketing your business is expensive. Coming up with customer acquisition strategies that won’t break the bank can be a challenge. Acquiring a new customer can cost you six or seven times more money than retaining your current customers. But you can get new customers without having to spend much money. Using your existing customers to help bring […]

Here on ProBlogger, we’ve always recommended self-hosted WordPress (aka WordPress.org) as the very best platform for blogging. And with good reason. Many of the world’s largest blogs and websites run on self-hosted WordPress. Thousands of plugins and themes are available – many for free, although there are lots of premium options too. And a self-hosted […]

Ask any B2B marketer about their top digital marketing challenges and one of the first answers you’ll likely receive is: Getting in front of the right audience at the right time. In fact, Ytel’s 2018 State of B2B Marketing Communications survey revealed that 55% of respondents agreed that they have a hard time getting their […]