Email marketing is a powerful way to connect with people with many marketers still counting it as their primary channel for lead generation. In fact, there are 658 billion emails sent worldwide a day and 7.6 million emails sent every second. However, how many of these emails are engaging, relevant and drive a CTA? The […]

How to Use Collaborations to Grow Your Blog Have you ever felt that too many things need doing to build a successful blog? A student I spoke to this week who recently completed our Start A Blog course said they were a little overwhelmed by how much needed to be done. They said it felt […]

Google has posted a new doodle every day for its Winter Olympics series. The post Winter Olympics Day 17 Google doodle marks the end of the 2018 games appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Over 3.7 million blog posts were written today. The market is flooded with blog articles. So how does your content have a chance of standing out? Successful content marketing has always been about standing out in the crowd by producing the best content. Now that there’s more (great) content than ever.. how are you leveling […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Assistant updates, search referral growth & marketing efforts appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free […]

We are only two months into 2018 and I already hear some B2B marketers say that they work harder, not smarter, and only see limited results. So what differentiates the successful marketers from the not-so-successful marketers? One word: strategy. According to CMI’s 2018 Benchmarks, Budgets, and Trends research (North America), 62% of the most successful B2B content […]

Traditional marketing is getting a facelift. Not the scary kind, where you can’t move your eyebrows anymore — but the kind where you look well-rested and ten years younger, and no one can put their finger on the reason why. Smart organizations recognize the need to change how they spend their time and money to […]

Ever hit a performance plateau? Contributor Elizabeth Laird looks at three ways to jumpstart your marketing efforts when you’re stuck and spinning your wheels. The post 3 ways to revitalize your digital marketing program appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with […]

The days of Snapchat being used solely for sending pictures between friends are over. This social media platform has evolved. Your company can’t afford to ignore the impact this marketing channel can have on your business. It’s an absolute necessity if you’re focusing on Generation Z as your target market. That’s because 71% of Gen […]